Numi
New milk for healthier humans
Project Summary
A transformation from a cute baby brand to a biotech company that transforms quality of early life with better nutrition - without throwing the proverbial baby out with the bathwater. We helped Numi reposition to support their key goals: attract talent, create key partnerships, and start public discourse around lab-grown baby food.
Outcomes
1. Free PR on National Television
2. Finalists and winners in several science competitions
Services
Naming, Strategy & Narrative, Verbal identity, Copywriting, Visual Identity, Web design
