Specialty Coffee Association
Coffee World Championships in Copenhagen
Project Summary
World Coffee Championships is a global coffee festival hosting competitions and awarding the best of the best in everything coffee. Copenhagen hosted four competitions in 2024, and we helped them brand the event with a bespoke identity based on the local Copenhagen culture. We expanded the organization's repertoire to include motion for event visuals, marketing, and advertising.
Outcomes
1. 400 exhibitors, 10,000 attendees from over 130 countries around the world.
2. Added a motion design system for event-broadcasts and marketing
3. Four individually branded World Coffee Championships: Latte Art, In Good Spirits, Coffee Roasting, Cezve/Ibrik
Services
Identity, Animation, Spatial, Web, Social, Merch
Partners
Motion:
“It was a strong brand across all the mediums we used, and felt representative of Copenhagen's culture and sensibilities. The branding was well liked by the community and was delivered on time and within budget.””
Connor Clarke
Marketing Manager,
Specialty Coffee Association
Identity
The essence of Copenhagen: Sun and Water. Long summer days, gradient sunsets, water, copper and bridges. Simplicity, functionality, balance and proportion.
