Tector
No More Water Damage
Project Summary
Pro-active water monitoring for construction sites and building maintenance that improves profit margins, results in on-time deliveries, and dramatically reduces environmental footprint. A repositioning helped the company increase their TAM by focusing on flat roof construction, rather than wood construction, and increase their potential impact on waste and the environment.
Services
Strategy, Naming, Verbal and Visual identity, Copy, Illustration and animation, Web design and development
Partners
Web Development:
“Their desire to understand us was impressive.”
Jeppe Rasmussen
CEO,
Tector
Strategy
Serious water damage is preventable. Providing peace of mind through always-on sensors and alarms is an important emotional commercial driver for people working in the controlled chaos of construction projects.
Identity
An identity that borrows from the industries norms, but centers around a personal and friendly approach that is softer than the industry average.
