Univerge
Immersive virtual 3D worlds at scale
Project Summary
Univerge is a Berlin based simulation company who are building an end-to-end digital universe building platform that allows you to combine real-world data with powerful procedural pipelines, and AI driven actors and environments. We developed a brand strategy that clarifies their short- and long-term goals, paired with an aspirational visual identity that reflects their pioneering spirit.
Services
Naming, Strategy, Visual Identity, Web design and development
Strategy
Build virtual worlds for training, gaming, and modelling. The Univerge platform enables professionals to create immersive, lifelike environments at scale with unsurpassed precision and control. Offer immersive open-worlds or scenarios using AI-driven actors and digital twin environments with street-level detail. From urban planning to training simulations, this is a solution designed to help professionals build, train, and explore in ways previously thought impossible.
Identity
We created a mascot for Univerge to enhance brand recognition and memorability. The two birds forming an arrow not only support storytelling but also humanize the brand, fostering a stronger emotional connection with the audience. They symbolize connection and precision, mirroring the brand’s commitment to real-world accuracy in virtual simulations. Their association with global navigation reflects mastery over complex environments, while their adaptability highlights Univerge’s versatility across industries. Additionally, their speed and grace embody seamless user control and immersive experiences. The visual identity is further strengthened by a refined color palette, anchored by a bold, vibrant purple, and a custom maxi icon set inspired by the mascot’s design. These elements work together to create a cohesive, recognizable, and dynamic brand presence.
Activation
Univerge’s digital presence is aimed at both potential customers, working with simulation tools at the bleeding edge of technology, and to attract investment opportunities. With this in mind, it was critical to balance both in-depth and detailed explanation of the tools while at the same time keeping it clear and accessible within a sleek, single-page website.